![](https://freight.cargo.site/t/original/i/c5003727f4e48ebe48802a39735ebd3851259d19e13657ba6f5690478750187f/IISE.png)
IISE
SECOND GENERATIONIISE, is a brand based in Seoul, Korea. Utilizing a combination of Korean fabrics, techniques, and a mix of modern and traditional design aesthetics. Using high quality materials and a focus on craftsmanship, they strive to create wardrobe staples with special characteristics that make each piece unique.
Role
Creative Direction
Web Design
UX Design
Creative Direction
Web Design
UX Design
![](https://freight.cargo.site/t/original/i/5e7e0b2f798517466f00a392f6ed7249b4969ba5466f2cf0c9942a88fec4d5eb/Home---Pagniation-2.png)
![](https://freight.cargo.site/t/original/i/b5af24d91734698a59dc4c000713085a86203d64f417d846f024f4ccb05782c6/Home---Pagniation-4.png)
![](https://freight.cargo.site/t/original/i/3d8b9e9ff6c3e991faf5ee0009c945e283daa7db153cf8ae381263885ab5909d/Home---Pagniation-1.png)
![](https://freight.cargo.site/t/original/i/53816ae1c5acf633a035ffce344339e5e2aa1b161be249b1ef6e326537952411/Lookbook-Product-Detail.png)
![](https://freight.cargo.site/t/original/i/7cb18dca877cb913879f9b63fe3aebd75086419dc764be6bf762dfdf3951dcea/Lookbook-Product.png)
Scope
The initiative of the site was to present large scale photographs with very simple navigation or clutter to the site — providing focus on detail, quality and craftsmanship of the designs.
The premise of the site would live as a B2C, which would link externally to the E-comm site via shopify.
The initiative of the site was to present large scale photographs with very simple navigation or clutter to the site — providing focus on detail, quality and craftsmanship of the designs.
The premise of the site would live as a B2C, which would link externally to the E-comm site via shopify.
![](https://freight.cargo.site/t/original/i/f41dadf1ed96b5b5d56404f4997e159cfedcabefca37670741280857cffe7966/Lookbook.png)
![](https://freight.cargo.site/t/original/i/a5be00420666a1c378e1440ed5016ae3439c22a4edf54de3fc5c28625f4ce36b/Lookbook-Product-Detail-2.png)
![](https://freight.cargo.site/t/original/i/908e77a28bb5be1311566ffe7872661f7d0aea2ec28084d94edce52adb5b5ccc/Lookbook-Intro.png)
![](https://freight.cargo.site/t/original/i/6f9e232bebf0b0e9317f2a40e62b29ef5249b0bc508592532ddee72a1a3f19d4/Lookbook-2.png)
![](https://freight.cargo.site/t/original/i/f83636dec164244d7c38bd7252bbe059c7fc0cc3f197bf197dff11673bc16f95/About.png)
Menu/Navigation served as a breadcrumb and would expand from the right upon interaction with very little interference with the content.
A few examples of how content would read, making it visibly legible and clear of clutter.
A few examples of how content would read, making it visibly legible and clear of clutter.