IISE, is a brand based in Seoul, Korea. Utilizing a combination of Korean fabrics, techniques, and a mix of modern and traditional design aesthetics. Using high quality materials and a focus on craftsmanship, they strive to create wardrobe staples with special characteristics that make each piece unique.

Creative Direction
Web Design
UX Design

The initiative of the site was to present large scale photographs with very simple navigation or clutter to the site — providing focus on detail, quality and craftsmanship of the designs.

The premise of the site would live as a B2C, which would link externally to the E-comm site via shopify.

Menu/Navigation served as a breadcrumb and would expand from the right upon interaction with very little interference with the content.

A few examples of how content would read, making it visibly legible and clear of clutter.